Why pantomime appeals to the whole family Essay Example for Free

Why pantomime appeals to the whole family Essay Modern pantomimes are predominately aimed at children and are usually based on well known childrens fairy tails such as Aladdin, Puss in boots, Little red riding hood, Cinderella and Snow white and the seven dwarfs. Although many adults do admit they enjoy accompanying their children to the pantomime and therefore pantomime can appeal to all the family for different reasons. Characters usually seen in Pantomime would include a hero, a wicked queen, the dame of which would be played by a male member of the cast dressed in drag the dames entrances would also be more extravagant and exaggerated than any other character, the audiences friend for example Buttons in Cinderella who always expects a response from the audience on appearance and finally the fool which is a character who is stupid and cant do anything right. As you can tell from the set up of characters Pantomime is most definitely a night of comedy. Pantomime is also made up of plenty of audience participation. The audience participation is required in several parts of pantomime such as pointing out mischievous or bad characters behind the principal characters by shouting out lines such as Its behind you! of course the baddy will always be gone by the time the character looks around meaning the process be repeated over and over again. The characters will always speak out to the audience several times during the performance expecting a response. In the middle of the Pantomime the characters may stop and announce birthdays within the audience making the audience sing happy birthday and also bringing members of the audience on to the stage, they may also show song lyrics making the audience sing in two halves to form a competition. Also included will be jokes or comedy of which are aimed at the adults in the audience which the children may not understand but adults will find funny. All of the above may be considered as family entertainment because of the whole of the audience having to participate, children and adults are included in the song competitions adults may be required to sing separately to the children. Songs included in the performance are usually from different eras meaning different aged people from the audience can relate to them. The nature of the set is very colourful and exaggerated to represent the fairy tail and catch the audiences attention. Most Pantomimes shown at places such as the Marlowe in Canterbury and the Hazlitt theatre in Maidstone will include famous actors in their Pantomime to attract an audience; this is also more likely to attract older viewers. Pantomime is made for all the family because although it is specifically aimed at children, parents, brothers and sisters and nans and grandads are always going to get dragged along too the secret is they actually enjoy it , I mean everyone enjoys a fairytale dont they? Weve all seen and heard of fairytales when we were younger Pantomime just adds a bit of comedy and enjoyment to them. Overall I think Pantomime is something for the whole family to look forward to every year at Christmas its entertaining and a fun performance to participate in, if youre a parent its great to see your children having fun and enjoying the performance as well as entertainment and comedy for yourself. Every Pantomime is different even if it is the same fairytale you can guarantee it wont be exactly the same as the one you saw the year before. Children can buy flashing lights etc to wave in the audience, I think Pantomime offers something for everyone of the family and is a great success within the UK for this.

Critical Analysis of Group Work Essay -- Organizational Dynamics, Grou

After completing the group task of preparing a presentation on, transferring individual facilitation skills into a group work setting I will critically reflect upon my own participation. I will evaluate my self-awareness while working in the group, as well as those around me. The way that I personally dealt with any issues that arose within the group and how that affected the group dynamics. I will also briefly discuss the roles in which each member of the group took and how role allocation affected, the group dynamics and the working relationships. Finally I will evaluate my work having discussed it with my fellow group members. In order to evaluate my role within the group it is important to identify what makes a group. A group must firstly consist of more than three members, â€Å"Two members have personal relationships; with three or more there is a change in quality† of the personal relationship. (Bion 1961, p26) The group must have a common purpose or a goal in order to succeed. Having now completed my group work task, I can look back and reflect upon the process that my group went thought it get to the presentation end point. Firstly my group had to form (Kottler, Englar-Carlson 2010 p.93). There are many theories on how groups come together and the stages they go though. Tuckman is a commonly used theories due to the simple nature of his five stage theory. Tuckman believes that in order for a group to form they must go through his five stages: forming, storming, norming and performing (Tuckman 1965 p.17). In 1977 along side Jensen Tuckman added mourning to his process. Tuckman’s theory of development claims, â€Å"In the first stage of team development or organization, individuals come together to establish the ground ru... ...in Groups and other papers. London: Tavistock Publications. BENSON, J.E. 1987. Working More Creatively with Groups. 2nd edn. London: Routledge COREY, G. COREY, M.S. CALLANAN, P. RUSSELL, J.M. 2004. Group Techniques. 3rd edn. London: Thomson Learning COREY, M.S. COREY, G. COREY, C. 2010. Groups: Process and Practice. 8TH edn. Canada: Brooks/ Cole JAMES, N. 2010. Individual and Group Work Facilitation Skills. Newport: Newport University Press. KOTTLER, J.A. ENGLAR-CARLSON, M. 2010. Learning Group Leadership, An Experiential Approach. 2nd edn. London: Sage TUCKMAN, B. 1965. Developmental Sequences in Small Groups. Psychological Bulletin 63, p 384 – 99. cited in DOEL, M. and SAWDON, C. (2001). The Essential Group Worker: Teaching and Learning Creative Group Work. London: J Kingsley. SCHNEIDER, M. 2003. Building a Team. New York: Delmar Learning Critical Analysis of Group Work Essay -- Organizational Dynamics, Grou After completing the group task of preparing a presentation on, transferring individual facilitation skills into a group work setting I will critically reflect upon my own participation. I will evaluate my self-awareness while working in the group, as well as those around me. The way that I personally dealt with any issues that arose within the group and how that affected the group dynamics. I will also briefly discuss the roles in which each member of the group took and how role allocation affected, the group dynamics and the working relationships. Finally I will evaluate my work having discussed it with my fellow group members. In order to evaluate my role within the group it is important to identify what makes a group. A group must firstly consist of more than three members, â€Å"Two members have personal relationships; with three or more there is a change in quality† of the personal relationship. (Bion 1961, p26) The group must have a common purpose or a goal in order to succeed. Having now completed my group work task, I can look back and reflect upon the process that my group went thought it get to the presentation end point. Firstly my group had to form (Kottler, Englar-Carlson 2010 p.93). There are many theories on how groups come together and the stages they go though. Tuckman is a commonly used theories due to the simple nature of his five stage theory. Tuckman believes that in order for a group to form they must go through his five stages: forming, storming, norming and performing (Tuckman 1965 p.17). In 1977 along side Jensen Tuckman added mourning to his process. Tuckman’s theory of development claims, â€Å"In the first stage of team development or organization, individuals come together to establish the ground ru... ...in Groups and other papers. London: Tavistock Publications. BENSON, J.E. 1987. Working More Creatively with Groups. 2nd edn. London: Routledge COREY, G. COREY, M.S. CALLANAN, P. RUSSELL, J.M. 2004. Group Techniques. 3rd edn. London: Thomson Learning COREY, M.S. COREY, G. COREY, C. 2010. Groups: Process and Practice. 8TH edn. Canada: Brooks/ Cole JAMES, N. 2010. Individual and Group Work Facilitation Skills. Newport: Newport University Press. KOTTLER, J.A. ENGLAR-CARLSON, M. 2010. Learning Group Leadership, An Experiential Approach. 2nd edn. London: Sage TUCKMAN, B. 1965. Developmental Sequences in Small Groups. Psychological Bulletin 63, p 384 – 99. cited in DOEL, M. and SAWDON, C. (2001). The Essential Group Worker: Teaching and Learning Creative Group Work. London: J Kingsley. SCHNEIDER, M. 2003. Building a Team. New York: Delmar Learning

Dove Marketing

SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, toothpastes, skin care, deodorants, tea, coffee, ice cream, packaged foods and water purifiers, the Company is a part of the daily life of millions of consumers across India.Over 16,000 employees and annual turnover of around Rs. 19, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever and leading supplier of fast moving consumer goods with powerful local hold in more than 100 countries all over the world with annual sales of about â‚ ¬44 billion for 2011. Unilever has about 52% shareholding with HUL. Particulars| Total Numbers | Comments|Brands| More than 35| Well established brands catering to various market Segments| Products| More than 250| Huge umbrella of product family and product line| Direct retail coverage | 600,000 | Includes both on and off premise outlets | Household reach | 80% | Every 2 in 3 Indian uses HUL product | Shelf availability | 84% across India | Very deep market reach of | Dove Dove’s started off in the US in 1957; is leading brand of Unilever globally. Dove is marketed in 80 countries worldwide with a range of products from lotions, body washes, skin care and moisturising creams.Dove hair care range was brought to consumers in 1998 in Europe and in 2003 in North America. HUL launched the Dove hair care range in May, 2007 which included shampoos, conditioners, and revitalizing masks. Dove became the fastest growing shampoo brand in the country in a short period of time of around 13 months. The range claims to deliver the moisture promise of Dove. It has a specific formulation of chemicals which are mild and soft to the skin composition. Dove enjoys a star position for damage repair and therapy. Dove has hair care products that repair damage to the hair.The new Zero Damage System range includes ‘daily therapy’ shampoo, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo, conditioner, serum and hair-mask. Context Indian hair care is divided into categories Hair oil Shampoo/conditioners, styling products, herbal remedies and hair-dyes and colors. Sachet sales contribute approximately 40%,. Hair care and shampoos targets upper middle class, middle class and upper class rural customers. Market is expanding to lower class too. Main consumer categories targeted are women. The usage of shampoo in Indian society has evolved with increasing rate.Today average usage in Indian population comes out to be2-3 times a week. Use of conditioners is still mostly in the super premium segment. Indian women require more shampoo as compared to western women because of thicker texture, longer average. Awareness counts for about 90% in urban areas g iving 80% of total consumption whereas; in rural areas awareness counts for about 80% which is for the remaining 20% of consumption. Competitors Market Scenario Product Category: Hair Care The hair care market in India is valued at $200 million with a growth of 3. 8% year by year. The hair care market includes . hair oils. 2. shampoos. 3. hair colorants & conditioners. 4. hair gels. Shampoos The shampoo market carries a value of Rs 4. 5 billion with market penetration level of only 13% in India. Shampoos are available in the form of shampoo bottles of different volumes as well as 8ml sachets. Sachet makes up to 40% of the total shampoo sale. The shampoo market in India is divided into: * Cosmetic * Anti-dandruff More than 50% of the population uses soaps for hair care. The shampoo penetration is only 30% in metros. The major players in the today’s shampoo market are HUL, and Procter & Gamble.Segmentation Market segmenting is dividing the market into groups of individual marke ts with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. According to Philip Kotler, â€Å"Market segmentation is the sub dividing of market into homogenous subsection may conceivably be selected as a market target to be reached with a distinct marketing mix. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. The concept f market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes.As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Since there a large number of competitors in the shampoo market selling almost identical products that have almost similar attributes and properties market segmentation should be devised for Dove shampoos. The figure shows the types of segmentation taking into account various criteria. The relevant differentiators applicable to Dove shampoo is mentioned below. Demographic | | | | | | | | | AgeSexLevel of educationSocial Class| The target consumers would be the age class from preteens to old age. It is commonly observed that there is no much differentiation in the usage patterns in relation to age even though the attribute in the shampoos tha t is sought might vary within different age groupsShampoos are used by both men and women although in varying degrees and frequencyDove is a premium shampoo primarily targeted at educated middle class consumersSocial Economic classes from B1 particularly the upper middle class and high income groups would be likely to afford and be aware of the product. Geographic | | | | | | The primary consumers would be the Urban middle class and above. It would not be affordable for rural markets| Psychological | Psychographic | It tries to change the psychology of an average looking women that she can look equally beautiful. Some consumers have the perception that the chemicals in the shampoo render the Hair dry.The moisturizer concept can be used to address this | Benefits sought | | Consumers hope to derive a number of benefits like Dandruff control, Hair Therapy, Oil control through shampoo usage| Behavioral | Product usage | The products are used on an average of 2 to 3 times per week among almost all age categories with a slightly higher frequency for dandruff control | | Media usage| The media usage of the target customers would be magazines newspapers and TVs so that communication efforts can be directed to these channels to cater to the prospective consumers| | | |Targeting The main target market is upper middle class and premium class people (higher socio economic group). It targets the Indian young women and focuses on real beauty of women widening the stereotype view of beauty. The targeting strategy can be presented as division of three aspects: Age, Sex and Lifestyle. The age group segment of 17-50 years old women (mainly youngsters, Teens and Pre-Teens) who are socially active with or without job and belong to the premium section of the society.Dove Product Lifecycle Dove shampoo is in the growth stage * As Dove is becoming successful and sales has started to grow rapidly as it became established. BCG Matrix STAR Dove| QUESTION MARK ? | CASH COWS | DOGS | BC G Matrix (Boston Consulting Group Matrix) The â€Å"BCG matrix† or Portfolio Analysis is a portfolio planning model had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analysing their business units or product lines.This helps the company allocate resources and is used as an analytical tool in marketing, product, strategic management, and portfolio analysis. A high-growth product is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. A low-growth product is for example an established product known by the market.Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. There is the milking cow that brings in the constant flow of cash. An example of this product would be regular Colgate toothpaste. * Stars whose high share and high growth assure the future; * Cash cows that supply funds for that future growth; and * Question marks to be converted into stars with the added funds. Stars * Dove shampoo has a high growth and high market share Dove is ahead of Pantene by a large margin in the category of shampoos. Its value share is 18. 6 per cent to Pantene’s 10. 1 per cent. In the top six metros of the country, Dove has a value share of 12. 6 per cent to Pantene’s 11. 7 per cent. In urban India, Dove’s share is marginally behind Pantene’s 11. 1 per cent at 10. 6 per cent, while, on an all-India basis, Dove is 7. 9 per cent to Pantene’s 9. 4 per cent. * Highest Market Share -The company holds a 44% market share in the Indian shampoo industry. * *

Should I Purchase Ladybugs to Release in My Garden

You may have seen catalogs where you can buy ladybugs to control the aphids and other pests in your garden. This sounds like a good alternative to using pesticides, so does this work? And how do you do it? Effectiveness of Releasing Ladybugs In general, releasing ladybugs in a home garden is not very effective for controlling aphids or other small insect pests. Beneficial insect releases work well in greenhouses, where the environment is enclosed and they cant just fly away. But in the home garden, ladybugs tend to disperse. Heres the problem: Commercial vendors collect the ladybugs during the winter or early spring when the beetles have aggregated in large numbers at their overwintering sites. They keep the ladybugs inactive by refrigerating them until it is time for shipping. In their native environment, the ladybugs become active again as temperatures rise. When spring weather arrives, the first thing they do is disperse to find food. So when vendors ship these ladybugs, still groggy from their winter diapause, they are genetically programmed to disperse. And they will ​unless you do something to make them stay. Some catalogs sell preconditioned ladybugs, which means the ladybugs have been fed prior to shipping. This makes them less likely to disperse upon release, so if you are going to try a ladybug release, buy only the preconditioned kind. Considerations If you are shopping for ladybugs to release, make sure to look for a species that is native to your area. Vendors sometimes sell exotic ladybug species, such as the Asian multicolored lady beetle. As a result of these releases, our native ladybugs are forced to compete for food and habitat.Timing is important if you are going to try a ladybug release. If youve got too few pests for them to feed on, the ladybugs will fly off in search of a better food source. If your aphids or other pests are already abundant, the ladybugs may stay around, but it will be too late for them to make a dent in the pest population. Your goal should be to release the ladybugs when pests are at moderate levels.If you do release ladybugs in your garden, do so in the evening. Give your garden a light misting first, so there is plenty of moisture for the ladybugs. Since the beetles are active during the day, this will encourage them to settle in for the night and youll have a better chance of keeping them aroun d.You can also try making a beneficial bug food to invite the ladybugs to stay in your garden. These mixtures usually contain sugar and some other substances, like yeast, and are sprayed on your plants or applied as a paste to wooden stakes.You can also plant a wide variety of plants in your garden to attract ladybugs, and avoid pesticides. Dont kill aphids as soon as you see them either. Instead, wait to see if ladybugs or other aphid predators show up to kill the aphids for you before taking action yourself. If concerned about aphids on a particular plant, shoot them with a water hose.