Commodification of women Essay

Advertising is a form of communication used to persuade an audience(viewers, readers, listeners)to take some action with respect to products, ideas or services. Most commonly the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common . Advertising messages are usually paid for by various sponsors and viewed via various traditional media ; including mass media such as newspapers, magazines, television commercial, radio advertisement, outdoor advertising or direct mail ,or new media such as website and text messages. History of Advertising Going back in time Egyptians used papyrus to make sale messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia . Lost and found advertising on papyrus was common in ancient Rome . Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa and south America. The tradition of commercial wall painting can be traced back to Indian rock art painting that date back to 400 B. C. History reveals that out of home advertising and bill boards are the oldest form of advertising . As education became an apparent need and reading ,as well as printing developed advertising expanded to include hand bills . In the 17 century advertising started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers ,which became increasingly affordable with advances in the printing press, and medicines ,which were much sought after as several diseases ravaged in Europe As the economy expanded in the 18th century advertising grew along side . During the next five decades it emerged as a strong industry. In 1840 Volney B. Palmer a calculating businessman established the roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amount of space in various newspapers at a concessional rate and then resold the space at higher rate to advertisers. At the turn of the century ,there were few career choices for women in business, however, advertising was one of few. Since women were responsible for most of the purchasing done in the household, advertisers and agencies recognized the value of women’s insight during the creative process. In fact ,the first American advertising to use a sexual sell was created by a women –for a soap product. Although tame by today’s standard ,the advertisement featured a couple with a message â€Å"the skin you love to touch†In the 21st century , marketing through the internet has opened new frontiers for advertisers. A number of websites have been created exclusively for selling products and services e. g. Ebay. com, Flipkart. com, Shadi. com etc. Even the search engine Google has started a change in online advertising by emphasizing contextually relevant , unobtrusive ads intended to help ,rather than inundate ,users. This has lead to plethora of similar efforts and an increasing trend of interactive advertising. How important has advertising become in our lives is clear from the fact that in 2010 , spending on advertising was estimated at more than 300 billion dollars in U. S and 700 billion U. S dollars worldwide Impact of Advertising Nowadays, advertising is omnipresent in our lives and has a really strong influence in our decisions as consumers. The aim is no longer to inform us of a new product and its use , it is more to create a desire and longing to possess it. Moreover ,advertising has become a centre of attraction . Television shows are devoted to it, a Museum is dedicated to it in Paris and we discuss advertisement in our daily lives. It can make us laugh, it can shock us, which shows that advertising has a link with the customs and the codes which govern our society . For instance the Museum of advertising in Paris presents a retrospective about the Chinese advertising from the beginning of the 19th century to the present day to show the impact of governments on the advertising , the link between advertising and communist society and reflects the Chinese history Women and Advertising: From the Feminist Social Perspective No issue related to women can be debated without reference to the feminist theory. Feminist social theory has been concerned with understanding fundamental inequalities between women and men and with analysis of male power over women. Its basic premise is that male derives from the social, economic, political arrangements specific to particular societies. Endorsing the view ,American feminist Catherine Mackinnon says: â€Å"men create the world from their point of view ,which then becomes the truth to be described . This is male world†. Initially feminist theory based its study on â€Å"things† such as housework, inequalities or male violence but now it has to be more concernd with â€Å"words† and with issues of representation. One of theses issues which is much discussed is women and their role in sphere of Advertising . Going with Mc Kinnon ,it can be said that in this field ,till recently everything was created from the male point of view . The interest was focussed on women in a house, as a wife, mother, homemaker and well wisher. This was image that would sell. From Marxist Social Perspective: The Marxist theory concentrates on the role of women in economic growth. Women are now capable of contributing towards the economy and share equal monetary responsibility. Hence in this paper ,women in advertising are represented in two ways: †¢Women as models to attract the consumers and sell the products and services †¢Women as consumer and target audience The advertising of the 20th century shows indeed the evolution of the women’s status. Historians refer to this century as â€Å"the century of women and sexual revolution† because the situation of women and consequently the relations between men and women changed considerably in western societies. Women obtained a real political, economic and domestic power of decision. POTRAYAL OF WOMEN IN ADVERTISEMENT The end of 19th century saw many women going to work ,as workers in the factories ,as domestic or employees, so that the time for household task and cooking was reduced. Having less time restricts the possibilities for women; but having a professional situation means beginning a long process of liberation . Work is money ,and money permits to buy the products ,not only the ones which are targeted to women ,but also other products . The 1920’s are the period of real evolution on the vision of women in advertising . Paris welcomes the poster realized by Leonetto Capiello for the â€Å"Delices† pasta ,which shows the first bare legged pin up of a beautiful women. Even though a liberated women had emerged in the 20 century but still until the 1950’s advertising gave the image of a passive women who was a housewife, a caring wife, a devoted mother and a symbol of beauty. But she was still not very active in other areas. Maternal streak was fully exploited during this period. A mother keeping the house clean with â€Å"Dettol â€Å" or cooking healthy food in â€Å"Dalda† ghee were representative advertisements of this period. A much discussed ad is of a â€Å"Baby Johnson Soap† that presents a chubby baby referring to family, childhood , happiness and other values directly linked to home. Similarly ‘Lux’ soap has always opted for celebrities whether its is Ava Gardner in Italy or Sharmila Tagore and current Katrina Kaif in India. The sales of these mentioned products was much above expected The models used were women and the target was also obviously women –whether a housewife, mother or simply a women desiring to look beautiful. The advertisers were sharp enough to realize that a good study of the target can bring considerable profit even though these cases confirm that the most shared values are almost the ones that men consider as â€Å"feminine†. Another aspect of women is the housewife . Many products for cooking and cleaning are created keeping a housekeeper in mind. They promise time saving devices, more free time to spend with family and healthy environment Progressive Women: A Change in Image The 1960’s witnesses a progressive unveiling of the body with the mini skirt. The stocking arrived as a liberator and the feminist movement was becoming popular. The advertisement for ‘ dim’ tights in U. S. A brought forth the concepts of a free women . The slogan highlighted was â€Å"in dim, you are free, you are beautiful†. From 1965 onwards the image of women changed. She asserted herself more and more and advertising presented a new independent women. She was no longer limited to housekeeping and in children’s upbringing ,from now on she worked and gained her autonomy. This changed image was also fully exploited by manufactures. Many advertisements related to the ready to serve food hit the market. ’Maggie’ diversified its range and launched the Mousseline instant mashed potatoes and the â€Å"three crowns† ready to serve dishes . Washing machines were introduced along with ovens, food processors and vacuum cleaners because they went well with the image of a progressive women . Instant coffee became a hit as did soup ,noodles and pasta. This was because the women of the 1980’s and 1990’s had emerged as â€Å"the wonder working women†. She was confident, reliable and independent but at the same time she had not forgotten or abandoned her traditional role of a mother ,wife and a daughter . The advertisement of ‘Lizol’ disinfectant portrays a lady doctor who wants her house clean with the said product and it makes her house germ free. Also noteworthy is another recent advertisement which features a busy boss ordering his Secretary not to permit anyone to enter. Surprisingly she enters but only to remind the boss that being a diabetic he needs to eat every two hours ,leaves a packet of sugar free Nutralite oat biscuits ,says sorry and leaves. The point is that-when the wife is absent the task is to be performed by a Secretary ,again a women. Yet in the field of advertising the emphasis still is on the stereotyped image of women . She is an object of appeal to men, attracts by her body, skin etc. The list of advertisements pertaining to beauty products ,perfumes ,soaps ,lotions ,shampoo etc is endless. Decorative models who are passive and non functional are used. Their primary activity is to adorn the product /service as a attractive stimulus. They are like mannequins with the least lifelike roles . †She† is in an artificial world ,often obviously so in the way she stands in dummy poses. The way these hackneyed stereotypes are repeated reveals a kind of discrimination ,clear and easy to denounce but hard to end to. This archaistic stereotype of women is strong and stubborn ,and for sure the advertising does not really permit to make its vanish. Indian advertising is to much dependent on the stereotyped image of women . Till now she is shown in the kitchen, running around her family, carrying grocery bags and then the husband giving her a â€Å"Moov† massage or she taking an advertised â€Å"Revital For Women† vitamin. The message clearly is â€Å"carry on with your duties but with the product suggested†. Similarly for cholesterol control products like cooking oil (Saffola) or oats, it is always a women who is concerned about her husbands blood pressure but rarely the other way around.

Habeas-Corpus Essay

Habeas-corpus is a Latin term which literally means â€Å"you may have the body†. Under the law of England, as a result of long usage, the term came to signify a prerogative writ; a remedy with which a person unlawfully detained sought to be set at liberty. It is mentioned as early as the fourteenth century in England and was formalised in the Habeas-corpus Act of 1679. The privilege of the use of this writ was regarded as a foundation of human freedom and the British citizen insisted upon this privilege wherever he went whether for business or colonisation.This is how it found a place in the Constitution of the United States when the British colonies in America won their independence and established a new State under that Constitution. In India, under the Constitution, the power to issue a writ of habeas-corpus is vested only in the Supreme Court and the High Courts. The writ is a direction of the Court to a person who is detaining another, commanding him to bring the body of the person in his custody at a specified time to a specified place for a specified purpose.A writ of habeas-corpus has only one purpose: To set at liberty a person who is confined without legal justification: to secure release from confinement of a person unlawfully detained. The writ does not punish the wrongdoer. If the detention is proved unlawful, the person who secures liberty through the writ may proceed against the wrongdoer in any appropriate manner. The writ is issued not only against authorities of the State but also to private individuals or organizations if necessary.

Business Essay Example | Topics and Well Written Essays - 500 words - 5

Business - Essay Example (Keegan & Moriarty, 1998) 3. GROWTH STAGE: It is a stage of Product Development in which the product starts selling and profits are higher as compared to the initial stage. Sales starts climbing quickly and the expenses are lower because the product has been catered in the minds of the target audience and everyone is familiar with the product. It is stage where company doesn’t do any type of marketing and promotion expenses and tries to cover all the expenses that has been done in the Introduction stage. (Kotler & Armstrong, 2001) 4. MATURITY STAGE: It is a PLC stage where the product sales slows and eventually becomes zero. It is a stage where the product is matured and the consumers want some new product to be catered to them. Companies apply certain strategies to their product to cater the changing needs of consumers and try to save their product from going in the decline stage. There are three strategies that managers apply in maturity stage: (Keegan & Moriarty, 1998) i. Modifying The Market: It is a strategy in which company tries to modify its target Market by catering to different types of consumers according to their needs. The company can also reposition their product to appeal to different segments of the market. (Keegan & Moriarty, 1998) ii. Modifying The Product: It is a strategy in which the company tries to modify its product by changing their characteristics such as features, quality, packaging or changing the style of a product. By doing this can attract consumers as they will see a different picture of that product. It can also improve product performance as well as reliability. (Keegan & Moriarty, 1998) iii. Modifying The Marketing Mix: It is a strategy in which company changes one or more elements of Marketing Mix such as price, the product packaging, the place of product and etc. It can also do new marketing techniques to appeal their target

To what extent can improvements in productive flow and product quality Essay - 3

To what extent can improvements in productive flow and product quality lead to an increase in sales and profit - Essay Example A company overlooking these factors of success can never achieve its desired goals and objectives in a competitive market because these processes play the role of two of the most indispensable ingredients of success. In this paper, we will discuss the importance of improved productive flow and product quality in achieving the goal of increased sales and profits. 2. Productive Flow The process of productive flow mainly refers to the continuity of the process that starts from bringing in raw material for product development and ends when the product becomes ready for distribution in the market. Companies focus on improving this process in order to avoid delays in product manufacturing. Productive flow involves a continuous and flawless movement of items through the process of product development. The process is said to be in an efficient working state if the next stage of product development starts straight away upon completion of the current stage of development. It is one of the main responsibilities of the employees working in the production department to ensure continuity of the process of product development because a minor flaw or delay in the transition of stages can affect the on-time completion of the production process, as well as the quality of the product. One of the main points regarding productive flow is that it is capital intensive, which means that it makes more use of machines and technologies as compared to workers.  Therefore, it needs continuous and effective technical assistance to ensure flawless continuity. The advantage of capital intensiveness of the production flow is that a large number of items can roll off the assembly lines simultaneously, cutting down the cost of production to a large extent. Using this approach, companies can benefit from economies of scale, which consequently results in lowering the cost per unit of production (Riley 2012). Improvement in the productive flow can have a direct impact on the levels of sales and p rofit. In a competitive environment, timely placement of products in the market is imperative for the success of a company. When a company has its products reach completion stages in the scheduled time without any flaw, it will place the products in the market at the correct time and people will be able to buy those products, which will consequently result in improving the market share of the company. However, when there are delays in the process of production flow, the company will not be able to dispense its products in the market at the right time, which will affect the company’s levels of sales and profits. Therefore, it is very important for a firm to improve its process of production flow by eliminating the occurrence of flaws and reducing the risks to the continuity of the process to ensure higher levels of productivity and profitability. 3. Product Quality Along with productive flow, improvement in product quality is also essential for a company to increase its levels of sales and profit. Quality means excellence and in terms of product development, it refers to the development of such products that should be able to satisfy the consumers. A company can satisfy its customers only if it provides them with durable and high quality products. Quality is considered a key to the success of a

Tsunami Research Paper Example | Topics and Well Written Essays - 1250 words

Tsunami - Research Paper Example When it reaches shore waters, they rise to form masses of moving water known as â€Å"run-up†. This phenomenon is very many feet high and its variation depends on the strength of striking waves (NOAA, 2009). Normal run-up height is about 30 meters high although there are some extra high run-ups such as that witnessed in Alaska in 1958 which went up to 60 meters high. Run-up rush onto the sea shore and strikes the coastal areas with an intensive, destructive force. Huge earthquakes are able to send tsunami waves across oceans. For instance, recent earthquakes in both Japan and Chile send tsunami waves which struck Alaska, Hawaii, Oregon, California, and Washington causing enormous losses of life and property. Water masses subjected to tsunami waves can take hours to regain stability hence tsunami effects can experienced repeatedly. Tsunami waves occur in phases called first, second and even the third waves. First waves are always less destructive but the second and third may have catastrophic effect depending on the magnitude of causing forces and the position of origin (NOAA, 2009). Tsunamis have very long waves and crest to crest distance may be anywhere between 10 and 2500 kilometers. It travels through the sea at a speed more than 700 km/h. A series of waves travel and arrive at the sea shore at an interval of few minutes. In most cases, tsunami waves are not noticeable like normal sea waves and tides but it possess large amount of energy than other waves. Due to its influence to entire water column, depth of water determines its force (Nelson, 2012). The long wavelengths make the first sign of tsunami waves at the sea shores to be a drawback. Tsunami is caused by submarine earthquake, landslide, volcanic eruption or meteorites (CA, 2009). These causes have common characteristics because they occur suddenly and violently which make them to displace large amounts of water.

Merits and Demerits of Bariatric Surgery in the Treatment of Type 2 Literature review

Merits and Demerits of Bariatric Surgery in the Treatment of Type 2 Diabetes Mellitus in Overweight and Obese Adults - Literature review Example Bariatric operations are basically grouped into totally restrictive, mostly restrictive, and mostly malabsorptive procedures (Ferrannini and Mingrone, 2009, p. 516) but the most common surgery performed is Roux-en-Y gastric bypass through which â€Å"between 33 and 77% of excess weight can be lost† (Buchwald et al., 2004, p. 1730). General consensus among clinicians is that the bariatric operations have proved to be particularly appreciative medical treatment for diabetes associated with obesity and cardiovascular diseases. Also research has it that all these surgical options are potentially capable of helping the diabetic patients in terms of fast recovery, weight adjustment, cardiovascular risk factors management, and significant reduction in mortality of 23% from a troubling 40% (Robinson, 2009, p. 521). Evidence about the role, credibility, and shortcomings of bariatric surgery as a thriving treatment option for type 2 DM is gathered through reviewing credible scientific j ournals and findings are discussed and scrutinized in this paper as an attempt to compare and contrast what different researchers have said on this subject so far. Literature Review For people having a BMI of at least 35 with significant comorbidities like diabetes, bariatric surgery is ruled out as a safe and healthy recommendation by the health care professionals as this is considered a wise decision with great payoffs (Robinson, 2009, p. 520). In a research study involving as many as 232 obese patients with type 2 DM from 1979 to 1994, it is claimed by MacDonald et al. (1997) that 154 out of them underwent gastric bypass operation and had their small intestines resected while the rest did not... Surgery is repeatedly claimed to be an effective early intervention for diabetes by different researchers. Much research has been done on the subject of effectiveness of bariatric surgery in weight loss and diabetes-related outcomes in the obese adults. Weight reduction is the first most strategy which should be considered by the diabetic patients as the progression rate of diabetes heavily relates to the obesity rate. A reduction in all-cause mortality is stressed in the literature on bariatric surgery and its implications because the surgical interventions largely aim at decreasing the weight as obesity in itself is a potential driver of many cardiovascular and metabolic dysfunctions. The charm of bariatric surgical interventions like gastric bypass surgery is that they are performed to achieve multiple targets and may or may not include weight loss depending on the situation. This means that diabetic patients of think physique can also go through bariatric surgery to have their di abetes treated only. However different sources cite that complications resulting from weight loss surgery vary and are frequent including nutritional deficiencies, kidney issues, bone fracture risks, postprandial diarrhea, and other metabolic bones diseases. Among the postsurgical complications, gastric dumping syndrome which involves bloating and diarrhea after meals forms the commonest complication of bariatric surgery performed to treat type 2 DM in overweight or obese adult patients.

The Most Important Signer of the US Constitution Essay - 2

The Most Important Signer of the US Constitution - Essay Example George Washington was born in February 1932 in Virginia and received basic English education from his mother since his father died when George was just ten years old (Lossing 55). He became a surveyor at the age of seventeen and at the age of nineteen, was appointed a state-adjutant, a position he soon resigned to move with his brother to the West Indies. His services to the state started officially when he was 21 and was sent as an emissary to dissuade the French from hostile maneuvers, a feat that earned him credit and recognition (Lossing 55). He served in the military until 1758 when he retired and married a young widow. He was a farmer for a short while until he was called into the legislature and later into the First Continental Congress in Philadelphia (Lossing 55). He also directed the army in the struggle for independence by the revolting colonies during the great revolution. From Washington’s skill and experience, he was unanimously led to lead the convention that sat to modify the current form of government, efforts that resulted in the formation of the current constitution and the federal government. He was later elected as the first president of the United States of America, a post that he held for 8 years, after which he retired and died peacefully at the age of 68 in his native Virginia (Lossing 56). Lossing, Benson J. Eminent Americans: Comprising Brief Biographies of Leading Statesmen, Patriots, Orators and others, Men and Women, Who Have Made American History. New York: John B. Alden, 1883. P.