Immigration Develops Foreign Stereotypes free essay sample

After many centuries of solitude, the Americans opened their land to the Europeans, who marched straight on in. Then like ants coming into a picnic basket, the other countries followed. The Aussies realized they were missing out on the fun and came hopping in like kangaroos. As usual, the straggling Asians finally decided to show up, a couple years late, and BOOM! The population sure did rise. And so, America became a melting pot. Americans who were born in the United States suddenly find themselves struggling to retain their spot among the crowd of people. Many white people now wake up every morning thinking the chance of a job offer is one in a million. And with a sigh, they just push through the bunches of foreigners swamping up on America’s front yard so that even the front door is hard to open. â€Å"I go outside to pick up my newspaper in the morning and find that I got a copy of the Times of India instead of my usual New York Times. We will write a custom essay sample on Immigration Develops Foreign Stereotypes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I mean, how am I supposed to read all those squiggly lines that make up words?† said 35-year-old Philadelphia resident Alex Smith. â€Å"I just have to toss it into my Indian neighbor’s yard, only to have my other neighbor surprise me with a â€Å"G’day mate† as he walks his koala-like DINGO dog across the street.† Emily Jones, 29, of Sacramento commented, â€Å"I rushed out today with my Swiss cup of Nestle coffee so that I would not be late for a meeting with my British boss. God, I wish I didn’t have to see that terrible set of teeth everyday. I’m driving like a normal person and all of a sudden, this Asian woman just cuts me off and I end up in a full on car crash, getting a ticket, and losing my job for being late. Apparently, even my Indian coworker had gotten there on time.† After the 2010 Census, President Obama had to consider changing the name of the country from America to Euro-Aus-Asia to better encompass the people who now occupied the majority. Congress would not allow this, probably since the majority there is still white, for the time being. A national poll stated that after a woman becomes President, a Chinese candidate will come and take the throne and turn the democracy into a socialist state. A mother asked her former high school quarterback son about his first day of college. He replied, â€Å"There are so many kinds of people that I don’t think I have seen another American yet. This group of Asians invited me to play some football with them and so I wore my helmet and put pads on my shoulders. Apparently we were playing soccer so I just left confused why they would call soccer ‘football.’† Scientists have researched the psychological mindset of Americans today and compared it to earlier times. The reports have shown that stress has increased by 55 percent and that motivation to act has decreased by 57 percent. It is said that by 2050, all the Americans born on U.S. soil will have moved to a new continent and the names will have to be changed. â€Å"Of course the typical ‘American Dream’ exists,† stated Sen. Harry DeKline. â€Å"It simply only applies to foreign immigrants now.†

Voss Essays

Voss Essays Voss Essay Voss Essay VOSS Bottled Water Voss Inc. is a company established in 1999 which bottles and distributes Artesan water. The source of this water is a pristine aquifer in South Norway. It is packaged in a uniquely designed and patented cylindrical shaped glass bottle and sold at a premium price. Some of the Hollywood actors and celebrities have been spotted using this premium bottled water. Its close competitors are Fiji and Perrier who offer pure water at a premium price. Differentiation Based Strategy The founders of Voss, Christian Sandberg and Chris Harlem, recognized enormous potential for ultra premium bottled water from Norway after doing an extensive around the world research. Artesan water is the most purest form of water available and thus used as a unique value proposition to target the ultra premium segment. Differentiation point 1 : Purest Water It is recognised as the purest form of water by FDA and has recorded the lowest TDS of any bottled water ever tested by FDA. So, in a way it is a unctional product that is uniquely different from any other product in the market. Differentiation point 2 : Unique and patented packaging – Luxury Image According to a study, in the ultra premium bottled water segment, when people buy water it is for image and not just water. Voss roped in Calvin Klein’s former creative director Neil Kraft to design the packaging. He came out with a sleek cylindrically designed glass bottle when everybody else was offering plastic bottle s in traditional bottle shapes. The design was later patented by Voss. Voss, through its product offering, provides a unique value (purest water and image of Luxury /Exclusivity) which other competitors were not able to offer in the ultra premium segment. Value Creation and Delivery (Mechanisms) Value 1 Product offering : Purest water drawn from Artesan well in pristine South Norway. No human intervention. The water is drawn from an aquifer by pressurizing the impermeable layer of rock and ice without the use of mechanical pumps. Product Quality and consistency is unquestionable since no mechanical/manual process is required to purify water. Customer is always certain to get purest water when they buy VOSS. Value 2 – Luxury Image/Exclusivity : It is a market driving product. The strategy is to create exclusivity and associate luxury with the product. This is achieved by aligning all the marketing processes in a way that this value of luxury and exclusivity is delivered effectively. Price – Ultra premium pricing helps in targeting the right segment i. e. rich and affluent (exclusivity). Patented Designer Glass bottle – Unique packaging gives it an edge over others and helps in positioning and targeting the ultra premium segment Controlled Supply Sold almost exclusively through high-end hotels, restaurants, clubs and speciality stores (VOSS Red PET bottle). Voss‘s exclusivity is derived from the fact that Voss is served on the tables of the finest restaurant and lounges in the rooms of the most luxurious hotels and beachside at the trendiest resorts around the world. Voss is not available at retail outlets like 7-11 or corner convenience stores. Promotions – No discounts or giveaways to maintain its brand image of luxury. Advertisements Heavily relies on PR activities and viral promotion which further reinforces its positioning of unique brand. It does not engage in run of the mill advertising like other water companies and stays away from the crowd. Associations with Ultra premium brand ambassadors like Madonna, George Clooney, Lindsay Lohan are used as promotional activities. The product offering as well as the aura of exclusivity/luxury gives customer a feeling of pride to consume Voss water and pay a premium price for the same. Key Resources that create value Source of Water : The source of water in Norway is a unique and sustainable resource in itself. Target Segment : Targeting the ultra premium segment is a key to the strategy as the product has most value to this segment. The competition in this segment is not as intense as it is in the bigger mass market. This means less investment in promotions / discounts / advertisements. This is a sustainable strategy as this segment will always value a quality product that gives them image value as well. Distribution Channels : Controlled distribution follows from its strategy of targeting. By availing its product in upscale restaurant / bars / peciality stores gives them advantages as under: 1. Signals that it is not part of the crowd (mass market) 2. Developing strong relationship with the premium restaurants and bars 3. Helps in controlling the price Bottle design: They have a first mover advantage in introducing a patented designer bottle in the market. This is patented and hence cannot be copied. Advertisement/promotions/brand associations: No TV advt. and no discounts. Brand associat ions and viral campiagns are a very important part of the strategy and that is the only promotion method that VOSS uses. Run of the mill advt. will put in the same league as other bottled waters in the market. Strategic Alignment: It is critical to note that the strategic alignment of all elements of strategy is what makes the marketing strategy of VOSS extremely successful. The strategy driven by differentiation (purest water and associating it with image – great design) is ably support by targeting/segmentation of premium segment. This combined with premium pricing and controlled supply helps in positioning. This then followed up with appropriate promotional strategy makes their mkt strategy work. This alignment gives them a distinct advantage which is sustainable and difficult to copy. As rightly pointed out in Business strategy, the competitive advantage emanates from management of the core resources of the firm and VOSS seems to be doing it pretty well. Opportunities and Challenges Growth is one of the biggest challenge for VOSS as the ultra premium segment is not a very fast growing segment. Some options for growth are :- Expand internationally in Emerging markets : The ultra rich segment is growing very rapidly in emerging economies like India and China. It may be a good opportunity for VOSS to enter these markets. Though there are challenges of imitation and localisation. Also, will that mean that it will affect its brand as may be people may start doubting its exclusivity? Enter the lower end of market : This is a tricky one. This is the fastest growing and biggest segment of the market. However, capturing this means going against its core segment and strategy. Though it may choose to develop its separate brand (VOSS Red) and push it in the Retail channel. However, before doing that it has to do a proper study and research on whether this will impact its premium brand (VOSS silver) or not. Flavoured Water : This is another option where it can do product enhancements and enter the flavoured water market. However, this may put it in the same league as other flavoured waters (no differentiation point-cannot claim it as purest flavoured water) Whatever is done, one thing is for sure that it is very difficult for VOSS to deviate from its core strategy of superior product offering which right now sets it apart.

OB Analysis Paper Case Study Example | Topics and Well Written Essays - 2750 words

OB Analysis Paper - Case Study Example Production engineers should come up with standardized way of building different products to reduce the delays and costs of operations (Buller & Randall 2-8). In addition, the company is also faced by test failures which are regarded as serious problems and this may make customers be delayed. Product engineers should try to be as competent as possible to reduce various causes of test errors and other test related activities which consume most of their time. Part of improvements that need to be taken care of are proper documentation. Stopping interruptions especially while the product engineers are in the meeting with Lee may not be the solution to the problem because it would also mean that there would be delays during the meeting. Lee should just ensure that his engineers come up with effective layout on how to build different products. Lee should also come up with solid agenda in his meetings to ensure that important issues are raised at a particular time limit. Considering that tim e is an important thing for the company particularly the product engineers, he should therefore fix a particular duration for the meetings. Some of the agendas of the meeting should not involve problem affecting a single product engineer but general challenge facing all of them (Buller & Randall 2-8). ... Lee should ensure that every issue raised in the meeting or amongst engineers that concerns the entire product engineering department is addressed and proper solution be found. Lee’s department does also not coordinate very well with the application engineers. Indeed there is a serious communication breakdown between application engineers and product engineers that even leads to customer dissatisfaction (Buller & Randall 2-8). Furthermore, Lee should ensure that there is cooperation and good relationship amongst the two departments to minimize the issues arising due to communication breakdown. There is also a shaky relationship between manufacturing department and product department which derails the functions of the company. Relationship between Lee and his boss too does not seem promising. Sam is not giving Lee enough support to smoothen operations in the product engineering department. For instance he is not providing the under-staffed product department with more personnel to make work easier. Moreover Sam cannot give or mediate between Lee and Reese as a way of creating peace and motivating the workers. As much as Lee may try to be a good leader who intends to ensure that his department works well and achieves the best results as possible, he does not have good support to succeed in his duty and objectives (Buller & Randall 2-8). OB Perspective There is an increasing pervasiveness in job dissatisfaction and disengagement due to paradoxical organizational behaviors which has resulted into negative consequences for employers and employees. Management of job and work output is largely contributed by degree of job satisfaction and attitude towards work. Various issues concerning organization performance are never costly

Saudi Arabia IT and Telecommunications industry analysis Essay

Saudi Arabia IT and Telecommunications industry analysis - Essay Example This was meant to make the telecommunication industry in the country expand and upgrade its management of network. The Saudi Arabian information technology and telecommunication industry has grown substantially since 1970 up-to-date by advancing its capacity by 3.5 million telephone lines. These subsequent expansion and privatization of telecommunication industry has drawn national recognition in this seventh development plan. Currently the markets are hot and their maintenance is not guaranteed. Manufacturers will have to rely on big money generating projects with personal relations being the main leeway to winning these deals (Oxford Business Group 102). There are possible opportunities in Saudi Arabians IT and telecommunication industry particularly with the wireless communications though there are barriers of its expansion. Complicated bands of telecommunications have been restricted to defense and aviation programs though it is anticipated that the government will ultimately free this authority. The launch of GSM has shown possibility of privatization and consequent expansion of broadband service available for the wireless (Al-aklabi and Al-Allak 76). Saudi Arabia has key pillars that are quite promising in shaping the next growth sectors in the technology field. The youth favoring population of Saudi Arabia shows high potentials of future technological growth. Youth can be perceived as the drivers of telecom development as they posses the prime purchasing power of technological products and services. This pillar continues to be the motivating factor for telecom industry hence the economy of Saudi Arabia (Jasimuddin 60). The mobile operators have on their side been providing services that favor the youth or target the youth segment as their possible clients. In Saudi Arabia, there has been a surge in internet

Why pantomime appeals to the whole family Essay Example for Free

Why pantomime appeals to the whole family Essay Modern pantomimes are predominately aimed at children and are usually based on well known childrens fairy tails such as Aladdin, Puss in boots, Little red riding hood, Cinderella and Snow white and the seven dwarfs. Although many adults do admit they enjoy accompanying their children to the pantomime and therefore pantomime can appeal to all the family for different reasons. Characters usually seen in Pantomime would include a hero, a wicked queen, the dame of which would be played by a male member of the cast dressed in drag the dames entrances would also be more extravagant and exaggerated than any other character, the audiences friend for example Buttons in Cinderella who always expects a response from the audience on appearance and finally the fool which is a character who is stupid and cant do anything right. As you can tell from the set up of characters Pantomime is most definitely a night of comedy. Pantomime is also made up of plenty of audience participation. The audience participation is required in several parts of pantomime such as pointing out mischievous or bad characters behind the principal characters by shouting out lines such as Its behind you! of course the baddy will always be gone by the time the character looks around meaning the process be repeated over and over again. The characters will always speak out to the audience several times during the performance expecting a response. In the middle of the Pantomime the characters may stop and announce birthdays within the audience making the audience sing happy birthday and also bringing members of the audience on to the stage, they may also show song lyrics making the audience sing in two halves to form a competition. Also included will be jokes or comedy of which are aimed at the adults in the audience which the children may not understand but adults will find funny. All of the above may be considered as family entertainment because of the whole of the audience having to participate, children and adults are included in the song competitions adults may be required to sing separately to the children. Songs included in the performance are usually from different eras meaning different aged people from the audience can relate to them. The nature of the set is very colourful and exaggerated to represent the fairy tail and catch the audiences attention. Most Pantomimes shown at places such as the Marlowe in Canterbury and the Hazlitt theatre in Maidstone will include famous actors in their Pantomime to attract an audience; this is also more likely to attract older viewers. Pantomime is made for all the family because although it is specifically aimed at children, parents, brothers and sisters and nans and grandads are always going to get dragged along too the secret is they actually enjoy it , I mean everyone enjoys a fairytale dont they? Weve all seen and heard of fairytales when we were younger Pantomime just adds a bit of comedy and enjoyment to them. Overall I think Pantomime is something for the whole family to look forward to every year at Christmas its entertaining and a fun performance to participate in, if youre a parent its great to see your children having fun and enjoying the performance as well as entertainment and comedy for yourself. Every Pantomime is different even if it is the same fairytale you can guarantee it wont be exactly the same as the one you saw the year before. Children can buy flashing lights etc to wave in the audience, I think Pantomime offers something for everyone of the family and is a great success within the UK for this.

Critical Analysis of Group Work Essay -- Organizational Dynamics, Grou

After completing the group task of preparing a presentation on, transferring individual facilitation skills into a group work setting I will critically reflect upon my own participation. I will evaluate my self-awareness while working in the group, as well as those around me. The way that I personally dealt with any issues that arose within the group and how that affected the group dynamics. I will also briefly discuss the roles in which each member of the group took and how role allocation affected, the group dynamics and the working relationships. Finally I will evaluate my work having discussed it with my fellow group members. In order to evaluate my role within the group it is important to identify what makes a group. A group must firstly consist of more than three members, â€Å"Two members have personal relationships; with three or more there is a change in quality† of the personal relationship. (Bion 1961, p26) The group must have a common purpose or a goal in order to succeed. Having now completed my group work task, I can look back and reflect upon the process that my group went thought it get to the presentation end point. Firstly my group had to form (Kottler, Englar-Carlson 2010 p.93). There are many theories on how groups come together and the stages they go though. Tuckman is a commonly used theories due to the simple nature of his five stage theory. Tuckman believes that in order for a group to form they must go through his five stages: forming, storming, norming and performing (Tuckman 1965 p.17). In 1977 along side Jensen Tuckman added mourning to his process. Tuckman’s theory of development claims, â€Å"In the first stage of team development or organization, individuals come together to establish the ground ru... ...in Groups and other papers. London: Tavistock Publications. BENSON, J.E. 1987. Working More Creatively with Groups. 2nd edn. London: Routledge COREY, G. COREY, M.S. CALLANAN, P. RUSSELL, J.M. 2004. Group Techniques. 3rd edn. London: Thomson Learning COREY, M.S. COREY, G. COREY, C. 2010. Groups: Process and Practice. 8TH edn. Canada: Brooks/ Cole JAMES, N. 2010. Individual and Group Work Facilitation Skills. Newport: Newport University Press. KOTTLER, J.A. ENGLAR-CARLSON, M. 2010. Learning Group Leadership, An Experiential Approach. 2nd edn. London: Sage TUCKMAN, B. 1965. Developmental Sequences in Small Groups. Psychological Bulletin 63, p 384 – 99. cited in DOEL, M. and SAWDON, C. (2001). The Essential Group Worker: Teaching and Learning Creative Group Work. London: J Kingsley. SCHNEIDER, M. 2003. Building a Team. New York: Delmar Learning Critical Analysis of Group Work Essay -- Organizational Dynamics, Grou After completing the group task of preparing a presentation on, transferring individual facilitation skills into a group work setting I will critically reflect upon my own participation. I will evaluate my self-awareness while working in the group, as well as those around me. The way that I personally dealt with any issues that arose within the group and how that affected the group dynamics. I will also briefly discuss the roles in which each member of the group took and how role allocation affected, the group dynamics and the working relationships. Finally I will evaluate my work having discussed it with my fellow group members. In order to evaluate my role within the group it is important to identify what makes a group. A group must firstly consist of more than three members, â€Å"Two members have personal relationships; with three or more there is a change in quality† of the personal relationship. (Bion 1961, p26) The group must have a common purpose or a goal in order to succeed. Having now completed my group work task, I can look back and reflect upon the process that my group went thought it get to the presentation end point. Firstly my group had to form (Kottler, Englar-Carlson 2010 p.93). There are many theories on how groups come together and the stages they go though. Tuckman is a commonly used theories due to the simple nature of his five stage theory. Tuckman believes that in order for a group to form they must go through his five stages: forming, storming, norming and performing (Tuckman 1965 p.17). In 1977 along side Jensen Tuckman added mourning to his process. Tuckman’s theory of development claims, â€Å"In the first stage of team development or organization, individuals come together to establish the ground ru... ...in Groups and other papers. London: Tavistock Publications. BENSON, J.E. 1987. Working More Creatively with Groups. 2nd edn. London: Routledge COREY, G. COREY, M.S. CALLANAN, P. RUSSELL, J.M. 2004. Group Techniques. 3rd edn. London: Thomson Learning COREY, M.S. COREY, G. COREY, C. 2010. Groups: Process and Practice. 8TH edn. Canada: Brooks/ Cole JAMES, N. 2010. Individual and Group Work Facilitation Skills. Newport: Newport University Press. KOTTLER, J.A. ENGLAR-CARLSON, M. 2010. Learning Group Leadership, An Experiential Approach. 2nd edn. London: Sage TUCKMAN, B. 1965. Developmental Sequences in Small Groups. Psychological Bulletin 63, p 384 – 99. cited in DOEL, M. and SAWDON, C. (2001). The Essential Group Worker: Teaching and Learning Creative Group Work. London: J Kingsley. SCHNEIDER, M. 2003. Building a Team. New York: Delmar Learning

Dove Marketing

SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, toothpastes, skin care, deodorants, tea, coffee, ice cream, packaged foods and water purifiers, the Company is a part of the daily life of millions of consumers across India.Over 16,000 employees and annual turnover of around Rs. 19, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever and leading supplier of fast moving consumer goods with powerful local hold in more than 100 countries all over the world with annual sales of about â‚ ¬44 billion for 2011. Unilever has about 52% shareholding with HUL. Particulars| Total Numbers | Comments|Brands| More than 35| Well established brands catering to various market Segments| Products| More than 250| Huge umbrella of product family and product line| Direct retail coverage | 600,000 | Includes both on and off premise outlets | Household reach | 80% | Every 2 in 3 Indian uses HUL product | Shelf availability | 84% across India | Very deep market reach of | Dove Dove’s started off in the US in 1957; is leading brand of Unilever globally. Dove is marketed in 80 countries worldwide with a range of products from lotions, body washes, skin care and moisturising creams.Dove hair care range was brought to consumers in 1998 in Europe and in 2003 in North America. HUL launched the Dove hair care range in May, 2007 which included shampoos, conditioners, and revitalizing masks. Dove became the fastest growing shampoo brand in the country in a short period of time of around 13 months. The range claims to deliver the moisture promise of Dove. It has a specific formulation of chemicals which are mild and soft to the skin composition. Dove enjoys a star position for damage repair and therapy. Dove has hair care products that repair damage to the hair.The new Zero Damage System range includes ‘daily therapy’ shampoo, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo, conditioner, serum and hair-mask. Context Indian hair care is divided into categories Hair oil Shampoo/conditioners, styling products, herbal remedies and hair-dyes and colors. Sachet sales contribute approximately 40%,. Hair care and shampoos targets upper middle class, middle class and upper class rural customers. Market is expanding to lower class too. Main consumer categories targeted are women. The usage of shampoo in Indian society has evolved with increasing rate.Today average usage in Indian population comes out to be2-3 times a week. Use of conditioners is still mostly in the super premium segment. Indian women require more shampoo as compared to western women because of thicker texture, longer average. Awareness counts for about 90% in urban areas g iving 80% of total consumption whereas; in rural areas awareness counts for about 80% which is for the remaining 20% of consumption. Competitors Market Scenario Product Category: Hair Care The hair care market in India is valued at $200 million with a growth of 3. 8% year by year. The hair care market includes . hair oils. 2. shampoos. 3. hair colorants & conditioners. 4. hair gels. Shampoos The shampoo market carries a value of Rs 4. 5 billion with market penetration level of only 13% in India. Shampoos are available in the form of shampoo bottles of different volumes as well as 8ml sachets. Sachet makes up to 40% of the total shampoo sale. The shampoo market in India is divided into: * Cosmetic * Anti-dandruff More than 50% of the population uses soaps for hair care. The shampoo penetration is only 30% in metros. The major players in the today’s shampoo market are HUL, and Procter & Gamble.Segmentation Market segmenting is dividing the market into groups of individual marke ts with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. According to Philip Kotler, â€Å"Market segmentation is the sub dividing of market into homogenous subsection may conceivably be selected as a market target to be reached with a distinct marketing mix. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. The concept f market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes.As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Since there a large number of competitors in the shampoo market selling almost identical products that have almost similar attributes and properties market segmentation should be devised for Dove shampoos. The figure shows the types of segmentation taking into account various criteria. The relevant differentiators applicable to Dove shampoo is mentioned below. Demographic | | | | | | | | | AgeSexLevel of educationSocial Class| The target consumers would be the age class from preteens to old age. It is commonly observed that there is no much differentiation in the usage patterns in relation to age even though the attribute in the shampoos tha t is sought might vary within different age groupsShampoos are used by both men and women although in varying degrees and frequencyDove is a premium shampoo primarily targeted at educated middle class consumersSocial Economic classes from B1 particularly the upper middle class and high income groups would be likely to afford and be aware of the product. Geographic | | | | | | The primary consumers would be the Urban middle class and above. It would not be affordable for rural markets| Psychological | Psychographic | It tries to change the psychology of an average looking women that she can look equally beautiful. Some consumers have the perception that the chemicals in the shampoo render the Hair dry.The moisturizer concept can be used to address this | Benefits sought | | Consumers hope to derive a number of benefits like Dandruff control, Hair Therapy, Oil control through shampoo usage| Behavioral | Product usage | The products are used on an average of 2 to 3 times per week among almost all age categories with a slightly higher frequency for dandruff control | | Media usage| The media usage of the target customers would be magazines newspapers and TVs so that communication efforts can be directed to these channels to cater to the prospective consumers| | | |Targeting The main target market is upper middle class and premium class people (higher socio economic group). It targets the Indian young women and focuses on real beauty of women widening the stereotype view of beauty. The targeting strategy can be presented as division of three aspects: Age, Sex and Lifestyle. The age group segment of 17-50 years old women (mainly youngsters, Teens and Pre-Teens) who are socially active with or without job and belong to the premium section of the society.Dove Product Lifecycle Dove shampoo is in the growth stage * As Dove is becoming successful and sales has started to grow rapidly as it became established. BCG Matrix STAR Dove| QUESTION MARK ? | CASH COWS | DOGS | BC G Matrix (Boston Consulting Group Matrix) The â€Å"BCG matrix† or Portfolio Analysis is a portfolio planning model had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analysing their business units or product lines.This helps the company allocate resources and is used as an analytical tool in marketing, product, strategic management, and portfolio analysis. A high-growth product is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. A low-growth product is for example an established product known by the market.Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. There is the milking cow that brings in the constant flow of cash. An example of this product would be regular Colgate toothpaste. * Stars whose high share and high growth assure the future; * Cash cows that supply funds for that future growth; and * Question marks to be converted into stars with the added funds. Stars * Dove shampoo has a high growth and high market share Dove is ahead of Pantene by a large margin in the category of shampoos. Its value share is 18. 6 per cent to Pantene’s 10. 1 per cent. In the top six metros of the country, Dove has a value share of 12. 6 per cent to Pantene’s 11. 7 per cent. In urban India, Dove’s share is marginally behind Pantene’s 11. 1 per cent at 10. 6 per cent, while, on an all-India basis, Dove is 7. 9 per cent to Pantene’s 9. 4 per cent. * Highest Market Share -The company holds a 44% market share in the Indian shampoo industry. * *